Released on: July 15, 2008, 4:35 am

Press Release Author: Lotte Mahon - Guava

Industry: Marketing

Press Release Summary: The recent announcement by Google that it is now using Adobe
Systems\' technology means that Flash may finally become search friendly, and open up
a world of new creative possibilities for designers and search engine optimisers.

Press Release Body: For years Flash, a popular choice for web designers, has been an
unpopular choice for href=\"http://guava.co.uk/search-engine-marketing/search-engine-optimisation/\">search
engine optimisation (SEO) - as Google and other search engines wouldn't read it.
However, the recent announcement from Google that it is improving its support for
Flash is a significant step forward for those with Flash websites.

Despite the initial excitement in the industry, it is extremely early days when it
comes to defining an href=\"http://guava.co.uk/search-engine-marketing/search-engine-optimisation/\">SEO
strategy. SEO specialist Guava is in the process of running tests to find the
limitations of Flash crawling and to develop best practice approaches for its
implementation. The Guava team were amongst the first to spot Google following
links from Flash and crawling URLs contained within ActionScript 1 & 2.

Guava Director Edward Cowell commented:

"One of the key considerations is how the Flash files are embedded into pages. Our
research shows from a search and usability perspective; pure JavaScript should be
avoided. In addition, according to Google's Engineers, files linked to from a Flash
movie are also currently treated as separate files, so developers may want to make
sure their main links are contained within the Flash .SWF files themselves."

The Guava SEO team are conducting more tests including ActionScript 3's
crawlability, and their findings will be posted on their blog href=\"http://www.search-engine-war.co.uk/\">Search Engine War.

-Ends-

About Guava

Guava is a fresh thinking, digital marketing agency specialising in href=\"http://guava.co.uk/search-engine-marketing/search-engine-optimisation/\">search
engine optimisation, Pay-Per-Click Advertising Management, Social Media and Web
Development in the UK. Part of the pan-European Guava group with over 200
employees, the UK division has two offices in Berkshire and Cornwall.



Web Site: http://www.guava.com

Contact Details: For further information please contact:

Lotte Mahon
Marketing Manager
Guava
08700 630707
lotte.mahon@guava.com
www.guava.com